The UFC has added another caffeinated beverage line to their list of official partners. Black Rifle Coffee shared the moment that the contract was signed via X this morning:
It is clear that UFC President, Dana White, is extremely excited about this signing. White likes to sign deals with companies that his beliefs align with. BRCC was a good match: “As I’ve gotten to know the team at the Black Rifle Coffee Company, I’ve come to respect how they’ve built their business and the values that they stand for. Taking care of the men and women who serve this country is something that has always been important to me and an issue I care deeply about. I am proud to partner with a company like BRCC that is committed to helping veterans and others who have put their lives on the line and sacrificed so much to protect our way of life.”
Mat Best, Co- Founder of BRCC, also expressed his excitement to partner with the UFC: “We are immensely proud and excited to announce our partnership with the UFC. UFC has revolutionized the landscape of competitive sports, and our collaboration aims to invigorate fans, fostering the creation of unforgettable experiences and last memories. Together, we fight forward with a shared vision of greatness for making a difference in the lives of those who served.”
This newly signed agreement gives BRCC the rights to be featured in every UFC event in the United States. Part of the agreement is that BRCC will have “high-visibility placement” inside of the Octagon at every UFC PPV and broadcast features throughout the main cards of other select events. Along with this, the UFC and BRCC will co-produce a live crowd volume meter to “elevate the fan experience.” This meter will be featured in every UFC event in the US and will measure in decibels the volume of the crowd.
